Here’s some more inspirational links to look at (click headline or “Read more” to see full list):
News/Current Affairs
http://www.newsweek.com/
http://money.cnn.com/magazines/fortune/
http://www.time.com/time/
http://www.slate.com/
http://www.salon.com/index.html
Business
http://www.inc.com/
http://www.businessweek.com/
http://www.realtor.org/rmohome.nsf/pages/rmohome
http://creditunionmagazine.com/
http://www.kiplinger.com/
NBC’s Nightly News has an online video page with a nice, wide screen player and thumbnail images that rotate as new video is loaded. Also, note the expandable banner on the page and commercial video that causes an associated banner to pop-up as it plays. Below the fold, they’ve included many links to other content. This may be for search purposes.
Following up on our conversation from last week, here’s some additional information regarding the “voice,” content tone, and presentation I would like us to develop. As I mentioned, I’m looking for a light-hearted tone, something with a bit of whimsy and fun, but also very instructional and educational.
Creating a unique “voice” for our site can be derived from two complimentary site standards:
1. A unique site design
2. A unique writing/content style.
1. Site design communicating a voice for content.
Information that is technical in nature can be softened or creatively displayed through an effective site design. Some examples of sites that create a “voice” through their site design and the delivery of content:
http://www.ehow.com
http://journalism.org
http://www.wired.com
http://www.motherjones.com
http://www.theonion.com/content/index
http://www.redherring.com
A few minutes on each of these sites and you will see many common design & content display styles. Interactive, visual, well laid out, dynamic, etc.
2. Engaging content written in a unique style to create a “voice”
Obviously the actual content itself is equally as important as the display style of the site. Creating a unique twist on the same stories everyone is talking about is the primary goal. Some of the sites I listed above have some unique writing styles as well as great display (Wired certainly has a unique voice).
http://www.Moosejaw.com – Spend more than just a couple of minutes on this site. I’ve known the owners of this company for 6 years, and they continue to build a very loyal following, especially in the core 20-35 demo. Read their corporate bios, check out the photo gallery, spend 10 mins on this site and you’ll find yourself wanting to read more, click on more, and before you know it you’ll be buying from them. Very comical writing style.
Other unique content styles:
http://www.consumerreports.org/cro/index.htm – great instructional guides, articles, etc.
www.fatsecret.com
www.nowpublic.com – strong combination of content + user generated info
http://www.howtodothings.com/finance-real-estate/how-to-get-a-free-credit-report
Brought to you courtesy of Jeff.
Study: Online Privacy Concerns Increase
NEW YORK (AP) — Privacy concerns stemming from online shopping rose in 2007, a new study finds, as the loss or theft of credit card information and other personal data soared to unprecedented levels.
Sixty-one percent of adult Americans said they were very or extremely concerned about the privacy of personal information when buying online, an increase from 47 percent in 2006. Before last year, that figure had largely been dropping since 2001.
People who do not shop online tend to be more worried, as are newer Internet users, regardless of whether they buy things on the Internet, according to the survey from the University of Southern California’s Center for the Digital Future. Read the rest of this entry »
You can remove this poat when more posts are added to this category
Idea 1 (Paul, can you extract .fla file?)
Idea 2
Idea 3
Idea: repurpose player to highlight benefits of PM Credit Read the rest of this entry »
. Click on “free preview” for any of these products. Click here.
Chris found this promo campaign for Aquafresh. Very cool. Click here.
This campaign for Dell could work well for PM (different people presenting different offers). Click here.
1. Check out the the position of nav and it’s rollover effect. Click here.
2. Take a look at nav, flash banner and background image on the sides. Click here.
3. The flash hort. scroll is a great way to highlight the affilaite offers on the home page. Click here.
4. Similar to HP, Target has a robust drop-down menu. Also, rollover one of the images and click on “Quick info”. This is a great way to preview a product on the Portal or even mod-sites. Click here.
5. Nice flash banner to highlight different products, categories, or offers. Click here.
6. I like the layout of elements on this home page. Click here.
